"We are dedicated to all things Audio, Video, Automation"

The Sound Factor is the brainchild of Milind Mehta and Marzban Irani, two uncompromising audiophiles who’re driven by a passion for music, gadgets, and technology.

The duo conceived TSF to share this love with the people.  

Here at The Sound Factor, we’re all dedicated to all things audio and video. We live and breathe it . Our mission is to create persuasive, effective soundscapes for the ultimate AV experience!

Milind Mehta

Milind, co-founder of The Sound Factor, is a true sound and music enthusiast and also a hardcore professional in the field of sound integration. His expertise in sound solutions spans over 20 years. Milind’s idea of innovation is the reason The Sound Factor is growing in leaps and bounds.

Marzban Irani

Marzban, co-founder of The Sound Factor, is a talented genius.  He is a qualified Master's in Sound and Light engineering; however, Marzban is always attending workshops and conferences to keep up with the new technologies and products. He is an expert AVM solutions designer.